Valeriia Borshch

Valeriia is the Head of Marketing at GIATA GmbH and the Lead Partner in Europe at Wtech, bringing over 10 years of international business experience across multiple industries, including fashion and IT, in regions such as Germany, China, and Ukraine. At GIATA GmbH, she has been instrumental in developing and executing marketing strategies to increase the company's market presence in the global TravelTech sector. Her role involves overseeing all aspects of marketing, from digital campaigns to public relations,. In her position at Wtech, Valeriia leads initiatives that support the growth and development of women in technology and digital businesses across Europe. Valeriia's areas of expertise encompass a wide range of disciplines, including B2B marketing, SaaS solutions, HealthTech, and Fashion Retail. She has a proven track record of driving growth for startups, leveraging her deep understanding of market dynamics and customer behavior. An alumna of Techstars 2021, she has demonstrated her ability to thrive in fast-paced, high-pressure environments, consistently delivering outstanding results.