Magdalenda Dobrowolska-Sagan

Experience and strategy designer. Expert in CX transformation and service design. Head of Design @Play, responsible for digital experience design, e-commerce  on play.pl and virginmobile.pl , CX - customer journeys improvements. Builds a culture of Continues Discovery at Play: implements Customer Journey Design, UX Research LAB, and  PlayLAB R&D events.

She brings strategic thinking, emotion and attention to consistency across the path to design experience. A fan of creative working methods - a certified facilitator of the LEGO Serious Play method, she works with it in the areas of team building, customer journey mapping, innovation.

Previously as Service Design Lead at Santander Bank responsible for CX transformation, she introduced service design as a key product design methodology. She designed products such as savings goals, online account opening, private banking strategy and led the INSIGHTS think-tank.

In the past, owner of design and consulting firm Anloko, CX Coach at FORD Global CX Program, Director of Strategy and Research at Publicis. She has led complex service design and innovation processes for Danone Global, Polpharma, Eurocash, Santander Bank, Getin Bank, Play.